CAREER
Job Description: Business Development Manager – Kolkata
Company: Blue Sky Educational Services Pvt. Ltd.
Location: Kolkata, West Bengal India
Position Type: Full-Time
The ideal candidate will be a creative and results-oriented professional with a deep understanding of traditional marketing strategies and a passion for connecting with students and parents through face-to-face interactions. As the Business Development Manager, you will play a crucial role in promoting our study abroad programs, building strong B2B relationships, and managing career fairs and tie-ups with schools and universities.
Key Responsibilities:
- Develop and execute strategic plans for physical marketing initiatives in Kolkata region, including events, workshops, seminars, and educational fairs to promote study abroad opportunities.
- Collaborate with internal teams to design and produce marketing materials, brochures, banners, and other promotional items for offline campaigns.
- Build and maintain relationships with local schools, colleges, educational institutions, and community organizations to generate student leads, referrals, and B2B partnerships.
- Plan and coordinate participation in local education fairs, exhibitions, and networking events to showcase our study abroad programs and engage with potential students.
- Lead presentations and informational sessions for students, parents, schools, and universities to provide insights into study abroad options, benefits, and processes.
- Manage career fair events across the Kolkata, including coordination, logistics, and participant engagement.
- Monitor and analyse the effectiveness of physical marketing activities, gather feedback, and make recommendations for continuous improvement.
- Oversee school and university tie-ups for collaborative marketing and student outreach efforts.
- Manage the marketing budget for offline campaigns, events, and tie-ups, ensuring efficient allocation of resources and maximum ROI.
- Stay updated on industry trends, competitor activities, and market insights to adapt marketing strategies accordingly.
Qualifications:
- Bachelor’s degree in a related field. Master’s degree is a plus.
- Proven experience in a relevant field for a minimum of 4-5 years, event planning, and B2B marketing, preferably within the education sector.
- Strong interpersonal and communication skills, with the ability to engage and connect with diverse audiences.
- Creative thinker with the ability to conceptualise and execute engaging offline marketing campaigns.
- Detail-oriented and organised, capable of managing multiple projects and deadlines simultaneously.
- Excellent negotiation and relationship-building skills to establish partnerships with educational institutions, community organisations, schools, and universities.
- Ability to travel locally within the North East region to attend events, fairs, and meetings as required.
- Should be fluent in English.
- Must be tech-savvy.
CAREER
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QUICK LINKS
COUNTRIES
Kolkata
20/1, Ashutosh Chowdhury Avenue,
2nd Floor, Ballygunge Phari, Kolkata – 700019, West Bengal.
blueskykol1@gmail.com | samrat@blueskyeducation.co.in | info@blueskyeducation.co.in
Guwahati
House No. 267, 3rd Floor, Barbora Marketing Complex, Rajgarh, 2, Bye Ln, Guwahati, Assam – 781003
info@blueskyeducation.co.in | admissions.guwahati@blueskyeducation.co.in
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