Job Description: Business Development Manager – Kolkata 

Company: Blue Sky Educational Services Pvt. Ltd.

Location: Kolkata, West Bengal India

Position Type: Full-Time

The ideal candidate will be a creative and results-oriented professional with a deep understanding of traditional marketing strategies and a passion for connecting with students and parents through face-to-face interactions. As the Business Development Manager, you will play a crucial role in promoting our study abroad programs, building strong B2B relationships, and managing career fairs and tie-ups with schools and universities. 

Key Responsibilities:

• Develop and execute strategic plans for physical marketing initiatives in Kolkata region, including events, workshops, seminars, and educational fairs to promote study abroad opportunities.
• Collaborate with internal teams to design and produce marketing materials, brochures, banners, and other promotional items for offline campaigns.
• Build and maintain relationships with local schools, colleges, educational institutions, and community organizations to generate student leads, referrals, and B2B partnerships.
• Plan and coordinate participation in local education fairs, exhibitions, and networking events to showcase our study abroad programs and engage with potential students.
• Lead presentations and informational sessions for students, parents, schools, and universities to provide insights into study abroad options, benefits, and processes.
• Manage career fair events across the Kolkata, including coordination, logistics, and participant engagement.
• Monitor and analyse the effectiveness of physical marketing activities, gather feedback, and make recommendations for continuous improvement.
• Oversee school and university tie-ups for collaborative marketing and student outreach efforts.
• Manage the marketing budget for offline campaigns, events, and tie-ups, ensuring efficient allocation of resources and maximum ROI.
• Stay updated on industry trends, competitor activities, and market insights to adapt marketing strategies accordingly.

Qualifications:

• Bachelor’s degree in a related field. Master’s degree is a plus.
• Proven experience in a relevant field for a minimum of 4-5 years, event planning, and B2B marketing, preferably within the education sector.
• Strong interpersonal and communication skills, with the ability to engage and connect with diverse audiences.
• Creative thinker with the ability to conceptualise and execute engaging offline marketing campaigns.
• Detail-oriented and organised, capable of managing multiple projects and deadlines simultaneously.
• Excellent negotiation and relationship-building skills to establish partnerships with educational institutions, community organisations, schools, and universities.
• Ability to travel locally within the North East region to attend events, fairs, and meetings as required.
• Should be fluent in English.
• Must be tech-savvy.